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The power of empty states — how Slack drives user activation

Rosie Hoggmascall
UX Collective
Published in
10 min read5 days ago

Slack logo with error state ‘something’s gone wrong’ copy beneath
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Written by Rosie Hoggmascall

I write a weekly newsletter on UX, monetisation, product-led growth | Sign up @ growthdives.com

Responses (5)

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This is likely what makes Slack so popular among startup communities—it’s fun and easy to start using.

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As an English speaker I’ve always found Slack’s copy delightful. But I wonder how well they localised it or whether it’s clear for non-native speakers.

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