The power of good UI and how it enhances engagement

Digital products with a good user interface give you a competitive edge in a constantly growing world where companies are starting to realize the importance of good user experience. As a result, they are creating solutions that are functional and elegant while enhancing people’s everyday lives.

When we think of what makes a good interface, we may often think of how it looks or as designers call it, the UI or the visuals. Visuals make apps approachable as they bridge functionality and aesthetics. This ensures better user engagement and overall enjoyment because it makes inherently hard to understand concepts/tasks accessible and “easy”.

The user interface of apps are important because that is how people interact with your product to achieve their needs and goals.

It’s not all about the UI. Functionality and good visuals are important in establishing your brand and relationship with customers. The chances of someone using an app with good visual design is higher despite its functionality. When you have functionality and good visuals, it increases customer loyalty in that your customers will trust you in helping them in comparison to other places.

If your organization specializes in digital products, you need to work together with product teams to make your product stand out and this is by defining a specific problem, specific users and making your product approachable and easy to use for them.

For any product, physical or digital, it needs to be:

Valuable- It doesn’t matter if an app is functional and beautiful, it first and foremost needs to be addressing an user need or else it’s useless. This is why finding market fit and talking to people to validate whether or not your idea works while also defining your user base in the process is a crucial step to having a profitable product. It’s not just about the idea, but about whether or not you can have a sustainable business with it. If people want to use your product, it comes from understanding their problems and solving them. Don’t think about the details and intricacies first until you determine specific problem and user base.