Member-only story

The power of good UI and how it enhances engagement

Published in

UX Collective

7 min readMay 17, 2018

Digital products with a good user interface give you a competitive edge in a constantly growing world where companies are starting to realize the importance of good user experience. As a result, they are creating solutions that are functional and elegant while enhancing people’s everyday lives.

When we think of what makes a good interface, we may often think of how it looks or as designers call it, the UI or the visuals. Visuals make apps approachable as they bridge functionality and aesthetics. This ensures better user engagement and overall enjoyment because it makes inherently hard to understand concepts/tasks accessible and “easy”.

The user interface of apps are important because that is how people interact with your product to achieve their needs and goals.

It’s not all about the UI. Functionality and good visuals are important in establishing your brand and relationship with customers. The chances of someone using an app with good visual design is higher despite its functionality. When you have functionality and good visuals, it increases customer loyalty in that your customers will trust you in helping them in comparison to other places.

This is a key point!

Its also important to note that when its good, effortless, and invisible, a user base will often assume it to be this way and you wont hear much…How else would this work?

BUT when its not intuitive (not necessarily even bad), you wont hear the end of it.