The power of story-making in Star Wars, Apple and AI

Storytelling has been around for a long time, but story-making is now grabbing our imaginations for the future.

Darren Yeo
UX Collective
Published in
7 min readApr 24, 2024

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From top left clockwise: Jensen Huang showcasing AI training with robotics; Steve Jobs unveiling the 1st iPhone; Sam Altman showing the audience how his first startup, Loopt, worked; the Industrial Light and Magic team creating special visual effects for Star Wars
From top left clockwise: Jensen Huang showcasing AI training with robotics; Steve Jobs unveiling the 1st iPhone; Sam Altman showing the audience how his first startup, Loopt, worked; the Industrial Light & Magic team creating special visual effects for Star Wars

A long time ago, in a galaxy far, far away…

Or at least that’s how it goes with most of the George Lucas Space Opera franchise, better known as Star Wars.

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