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The problem with “click here” and “learn more” links
3 great ways to write helpful hyperlink text.
![An animal character with question marks by it’s head.](https://miro.medium.com/v2/resize:fit:700/1*8_Xx8P3VDbgrKbQlFU_C3g.jpeg)
You’ve surely seen it.
‘Click here’ hyperlinks.
You may have used this hyperlink text in your own writing when you want to direct readers to another page or document. If not ‘Click here’, perhaps you’ve used ‘Learn more’ or another repetitive hyperlink phrase.
I’ve been guilty of using terms like these. Have you?
Today we’ll explore why ‘Click here’ isn’t great for our readers. Then we’ll learn better ways to write hyperlink text.
‘Click here’ text creates uncertainty for readers, slows them down, and assumes they’re clicking. Let’s explore these in more detail, shall we?
Problem 1: It slows your reader
If you’re ever writing for a website, an app, or an online tool, one of the simplest ways to see how well it works is to sit behind participants as they complete set tasks on a website.
In these sessions, I’ve discovered readers skim content rather than read every word. When they have a task to complete, they want to get it done as quickly as possible.
Can you relate?