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The red square method
The gap between long, difficult design processes and chaos can be filled by just one little red square. Here’s how.
During our explorations of the most common problems in user interfaces we were often facing a brick wall of client’s indifference.
But who doesn’t want to have a perfect product? Why?
The recent years have been a “craft” revolution. Beer, food, furniture, even ice cream — they’re all “craft” now.
Why aren’t designs “craft” in so many cases and why their owners don’t care?
We asked.
Grid lines and lengthy, jargon filled explanations simply bounce off their cognitive dissonances and they reorder what they think to tame it. Processing all that information is hard, so it’s a lot easier to dismiss it as long as the product “works” and “sells”.
We have to stop talking UX to humans.
Enter — the red square.
The red square gives people something tangible. Something they can understand right away. It’s a shape. It has a color…
