A tunnel of wooden blocks ascending to a light in the distance in the upper left corner of the image
Image by PIRO4D from Pixabay

The rise and re-birth of the Anti-Goal

A gamified perspective of goals and anti-goals.

Albert van der Meer
UX Collective
Published in
6 min readApr 27, 2020

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AAnti-heroes — who doesn’t love a good anti-hero. Deadpool probably proved it the best in recent years. They are in my opinion far more realistic depictions of individuals who are thrown into extraordinary situations. So, considering this concept, a few weeks ago I had the idea of the anti-goal. What would an anti-goal…

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Audience Engagement & Behavioural Design Consultant, Writer & Author of Press Start // more info & services @ aestranger.com