The rise of Loom, Notion, Roam, and iterative design
How disruptive young companies use iterative design to expand market share.
Published in
8 min readJun 23, 2021
New market entrants are rarely ever “New”. In most cases, they have been around for years, iterating internally and focusing on filling a small niche within an industry. These new entrants cause a ruckus when they start solving the problem once…
