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The role of generative AI in speculative design and futures thinking

Generative AI can become a new tool for designers, futurists, and strategists if they learn how to leverage it

Yaron Cohen
UX Collective
Published in
13 min readMar 17, 2023

A metro station in Montreal, Canada, with a futuristic art installation (Namur Metro Station).
A metro station in Montreal, Canada, with a futuristic art installation (Namur). The photo was taken by the author.

“We are all immigrants to the future.” — Marina Gorbis, Director of the Institute for the Future

Ever since the hype started around generative AI tools such as ChatGPT, Dalle-E, and Midjourney, it seems that all everyone is doing is trying to predict how the future of the world will be impacted by these tools.

Some lean on the side of doom-and-gloom (aka “All our jobs will be automated”) and some are a lot more optimistic (aka “Prompt engineering is the next hottest job in the market”), but it seems that we’re all about to experience some culture shock in the coming years living in a world that sees more and more of these tools.

As a professional working at the intersection of design thinking, data, and strategy, I decided that I’d really like to understand how generative AI tools can help us do exactly that — imagine a new future as part of our job.

In this article, I’m exploring how future thinking and speculative design can be done creatively by leveraging prompt engineering, specifically with ChatGPT. For me personally, this is just a starting point, and I’ll try to explore the topic in further articles in the future.

Let’s get started and travel to the future.

It’s all about using the right analogies

The rise of generative AI tools brings new challenges and opportunities to our work. A few years ago, I wrote an article on how we’re all likely to collaborate more and more with AI in the coming future, and I stayed very curious about the topic.

I believe that analogies have an important role in communicating what technology can do for us rather than how it can make us redundant. Ben Schneiderman, the author of the book Human-Centred AI suggests that we change our perspective on AI by changing the analogies we use to talk about it.

Instead of using the “assured autonomy” analogy while designing AI tools…

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Written by Yaron Cohen

Product design strategist in the banking industry (Canada). Author of the newsletter signaltoproduct.substack.com. Passionate about music, data, and the future.

Responses (4)

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Thank you, Yaron. This is a very useful piece for me. Not just the tips on making better use of AI but some the other tools you referenced. I've bookmarked them all.

12

Nice piece - thank you Yaron.
Tools are fantastic; when in the hands of skilled workers. Your prompts meant you did not shear the bolts holding the engine in place but managed to develop the engine to produce more power.
With a decent driver, then the…

11

Good point

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