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The role of UX strategy in driving business success

Meeting the evolving needs of customers while reducing risk

Eric Chung
UX Collective
6 min readJan 10, 2023

Two women sitting against a wooden backdrop while positively discussing something on the laptop in front of them.
Photo by Alexander Suhorucov

In today’s digital world, where competition is fierce and customers have high expectations, design and UX strategy are crucial to the success of businesses.

While businesses are constantly seeking ways to stand out, a strong UX strategy can be a powerful differentiator. A well-designed product that delivers a great user experience can attract and retain customers, drive business growth, and ultimately contribute to the long-term success of a company.

On the other hand, a poorly designed product with a frustrating user experience can drive customers away. Users are likely to abandon it in favour of a competitor’s product, leading to lost sales and a damaged reputation.

As businesses look to the future and navigate an increasingly competitive landscape, design strategy will be crucial to helping them stay ahead of the curve and meet the evolving needs of their customers.

Success story: Nike

A woman wearing a bright yellow tank top and black shorts and matching bright yellow Nike shoes, running in front of a teal and purple wall.
(Source: Nike)

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Published in UX Collective

We believe designers are thinkers as much as they are makers. Curated stories on UX, Visual & Product Design. https://linktr.ee/uxc

Written by Eric Chung

Writing about design, business, or whatever's on my mind

Responses (1)

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Great post for understanding the basics of UX strategy. This article ux strategy also states which stages make up the process of defining a UX strategy.