The role of UX strategy in driving business success

Meeting the evolving needs of customers while reducing risk

Eric Chung
UX Collective
Published in
6 min readJan 10, 2023

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Two women sitting against a wooden backdrop while positively discussing something on the laptop in front of them.
Photo by Alexander Suhorucov

In today’s digital world, where competition is fierce and customers have high expectations, design and UX strategy are crucial to the success of businesses.

While businesses are constantly seeking ways to stand out, a strong UX strategy can be a…

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