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The secret to inspiration: act like a human GPU

Pete Sena
UX Collective
Published in
6 min readApr 12, 2021
Animation of the god hands in the color blue. Two hands moving to the center of the screen to touch fingers. The hands start off as blurred out bitmaps. When the fingers touch, they render to become high-definition. The background is space, and it has star constellations that move at high speed when the fingers touch.

I’ve been thinking about graphics processing units (GPUs) a lot lately… but I’m not the only one. The great GPU shortage is panicking everyone from industry leaders like NVIDIA and AMD to everyday gamers and crypto-enthusiasts.

That’s because GPUs are driving innovation from mining cryptocurrency and minting NFTs to powering AR, VR, machine learning, and AI. They’re not just powering new technology, products, and brand experiences — they’re creating and transforming entire economies.

But that’s not the only reason I’ve got GPUs on my mind. I believe their defining characteristic — real-time rendering — is what humans need more of, too.

In other words, solving problems and presenting a tangible, viable solution in the moment.

This entails having an ample capacity for concurrency, which is doing multiple, high-quality computations seamlessly at the same time. Whereas a computer’s central processing unit (CPU) is designed for speed, it’s limited by its ability to execute multiple tasks concurrently.

GPUs do it all — and fast.

The lesson today’s business leaders can derive from GPUs is clear: the better you are at grokking real-time information and rendering solutions, the clearer your vision becomes for business growth and success.

The trick is to identify and eliminate limiting factors for inspiration acceleration.

Process problems faster

Like most technological advances, the modern GPU revolution was started in a world fueled by simulated reality: video games. (What, you thought I was talking about pornography? That too.)

Back in the late 1990s, when I was busy fighting terrorists and other bad guys from my bedroom playing Counter-Strike and my favorite, GoldenEye 007, NVIDIA took hold of the graphics market and the PC gaming market.

James Bond Goldeneye 007 Nintendo 64 video game box cover art. James Bond and Natalya Simonova the main “bond girl” in this film are on the cover. Two image of James, one with him holding his gun and the other of him running from a fire explosion.
Image Source: GoldenEye 007 (1997 video game) Wikipedia

To power the growing hunger for more realistic video games, NVIDIA revolutionized parallel computing. The ability to crack computational problems simultaneously is the crux of…

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Written by Pete Sena

I help Founders & Executives save time & money using AI. If you want to upskill your teams to increase output and reduce costs -> https://www.petesena.com/

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