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The smartphone design divide
I must confess that I am guilty of watching more smartphone review videos on YouTube than an average person probably should. Any time a new phone comes out, especially one from a brand that I follow intently such as LG or Google, I will more than likely watch no less than 5 different reviews on this new phone. I have a problem. And if there is one thing that a tech YouTuber will love to point out in a review, it is smartphone design. They will often lament how a phone with an older design and larger bezels is unacceptable, and that a modern phone needs to look and feel as modern as it’s internal. Yet with the launch of the revived iPhone SE, there seems to be a challenge to what actual design innovation is and more importantly how little consumers seem to value form over function.
The Great Screen to Body Ratio Race
Throughout the development cycle of smartphones, companies have always been in the search for the one thing that will give them an edge over their competition. This constant search for a competitive advantage and unique selling point has led to a few measuring stick competitions that went from impressive to absurd rather quickly.
