Space pens and a concept that changed my life as a Product Owner

You can learn about this concept in this 10-minute read and avoid the mistakes I made.

Russian Space Pen

At the beginning of my career as a product owner, I had no idea how to deal with users and what questions to ask them. I didn’t understand what their basic needs were and what problems they had to solve.

I tried to figure out and better understand all these things through user interviews, but I didn’t know how to ask the questions to get to the core that delivers the value and defines the Unique Selling Proposition of the product. Because an important concept to get to this Unique Selling Proposition was missing. The differentiation between Problem Space and Solution Space.

Give the People what they want — not what they ask for.

In order to better address customer needs, one must first understand this fundamental concept of the problem space and the solution space.

People do not buy products but solutions to their problems.