The typographic voice of London

Edward Johnston’s diamond-shaped “tittle” and the origins of a classic typeface design

Neel Dozome
UX Collective
Published in
5 min readJul 20, 2021

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An antique Transport for London poster with advice on how to get to Wimbledon (prominently using the Johnston typeface).

In London’s central Piccadilly Circus shopping and entertainment district, giant electronic hoardings encircle a statue of Eros that treads one-footed upon a fountain. An ever-flowing river of pedestrians, spilling out of shops and restaurants, circumambulates the…

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Neel Dozome is a London (UK) based blogger interested in culture and technology with a particular focus on type design and UX/GameDev.