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The user experience of buying NFTs on the Blockchain

From beginner to advanced buying experiences, Web 3.0 gives you superpowers.

Zakary Kinnaird
UX Collective
Published in
14 min readNov 24, 2021

In this article we will explore three similar users goals and provide real-world examples with screenshots:

  1. Buy nice artwork
  2. Buy artwork with the help of metadata
  3. Bulk buy cheap artwork
In practice this is what buying NFT’s can look like—see each user goal in more detail throughout the article

The first goal sounds very similar to buying artwork traditionally, however as you will see the process is quite different. The second two goals are supported by public data on the blockchain.

What is the first thing users are likely to do with Bitcoin?

The first interaction with the blockchain for most users is creating a wallet and buying some Bitcoin.

The second interaction is what users do with their wallets—or more specifically what they do with their new cryptocurrency.

The answer: Buy NFT artwork 🖼

So for many new users of the web 3.0 (read on for a full explanation), actually using a cryptocurrency for…

Written by Zakary Kinnaird

Product designer ⭐️ Father 🤹 Creator/Collector/collaborator 🎭

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