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Letter sent on Aug 5, 2015

The UX of Creative Sprints, Redesigning the Apple Watch UI and more

What’s hot in UX this week:

The UX of Creative Sprints (The Guardian) →

Creative sprints are typically multiple day processes that get a whole team together to define the challenge, come up with a lot of ideas, build the best ideas and test them out. Pioneered by Google Ventures for small start-ups, we have modified them for a company of the Guardian’s size.

While this is an intensive process it’s also very effective at getting an entire team focused on solving a problem quickly. There are clear opportunities for stakeholders to have input but it also ensures the entire team feels ownership over what they are working on.

Structured diverge (go wide) and converge (narrow down) opportunities mean vocal team members and quiet ones all get a chance to contribute. When done correctly they are also a lot of fun — having coffee and sweets throughout is a must.

Read full story →

via @giuvicente

The 5 Commandments of New User Onboarding →

For most products, fewer than 5% of new users who sign up will become actively engaged. In addition to patching a leak in your acquisition funnel, the LTV of a successfully onboarded user can be up to 500% higher than a user with no onboarding.
via @fabriciot

Site Flows vs. User Flows: When to Use Which →

Designing the user experience of a website involves more than figuring out what goes on each page. It’s also about figuring out how those pages flow together. If you don’t plan your page flow, you could run into problems when you start to design.
via @fabriciot

Redesigning the Apple Watch UI →

“After wearing my Apple watch daily for the past two+ months, I’ve found myself wishing for a simpler interaction model for moving between content and apps. Here’s what I’d propose and why. The vast majority of my interactions with the Apple Watch involve notifications.”
via @caioab

A Year Using Sketch — An Honest Review →

“A year ago I made a big move, and switched to using Sketch as my primary design tool instead of photoshop. When I wrote my article about moving to Sketch it received tons of feedback and you could say it went pretty viral. Some comments were supportive, and some were very disparaging.”
via @fabriciot

Improving Perceived Load Time →

“There are numerous ways to improve overall page load time. In this article I will concentrate on perceived load time. That is the time from when a page starts loading until the user is able to proceed.”
via @fabriciot

When to Paginate and When to Infinite Scroll →

Seasons have passed and advancements have been made, but there’s not a single trace of verdict been delivered on the debate of infinite scrolling versus pagination. As a result, some designers are still refereeing a tug-o-war between the two methods to decide which to implement into their projects.
via @fabriciot

How to Use Photography in Branding →

Designers are increasingly adding great photography for branding and storytelling, and when done well it sends a powerful message.
via @fabriciot

Image of the week:

via @gaitha

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