Why the “iPhone App of the year” made $0 in 2022

How “BeReal” became an overnight sensation with minimalist design and zero revenue.

BeReal founders Alexis Barreyat and Kevin Perreau (Photo by TheWrap)

What if social media was actually authentic?

French techies Alexis Barreyat and Kevin Perreau decided to find an answer to this question back in 2020 when they launched BeReal, a photo-sharing app that allows users to…