There’s no fame in the design game

Design isn’t about the designer.

Jon Robinson
UX Collective
Published in
4 min readNov 25, 2022

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Portrait of designer Paul Rand
Portrait of Paul Rand by Sally Andersen-Bruce for Champion International

We spend a lot of time in design school studying the history of our profession and digging into the portfolios of successful designers from the past. The people that defined and shaped the early design landscape.

So it’s natural to respect the big names from design history—people like Paul Rand, Massimo Vignelli, Seymour…

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Head of Design and Research at Pager. Author of You Are Not an Artist: A Candid Guide to the Business of Being a Designer.