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Thinking forward: experience design trends for 2020
2019 was a year marked by reflecting on design ethics, dark mode becoming part of most of the products, personalization no longer being a buzz word and Figma seriously competing with Sketch. Taking into account some of this year’s strongest revelations and scanning what seems to be on top of the industry’s mind at the moment, here is a forecast of what I see as the 10 strongest trends for 2020.
1. Voice interface, clear and definitely here.
In 2020 we will see the growth of voice search. The recent studies show that using voice as interaction is becoming the standard in daily life. Voice technology is getting smarter and adapting to the natural conversational language, bringing a new way of interaction that a text search never could.
2. Minimalism Interface. Rediscovering information architecture.
The time of complex applications, full of interactive elements, call-to-actions, and useless animations will become things of the past (I hope at least). Today the majority of users navigate through several pages at the same time and on different devices, while attention to content decreases more and more. As a solution, minimal design will help to guide the user to gain a better, clearer and faster understanding about your product.
4. Dynamic User Experience.
Continuing with the topic of having structures full of complexity and interference, e.g. links opening in new tabs and pop-ups appearing, again and again, distracting the user from his actual goal and shifting their focus to things that are unnecessary.
