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Content design market is as exclusive and inaccessible as ever. How to survive in the industry as a “non-native”?

Rita Kind-Envy
UX Collective
6 min readMar 21, 2024

Vasily Perov’s painting ‘The Arrival of a Governess in a Merchant’s House’ depicts a young governess entering a wealthy home, greeted with curiosity and skepticism by the family
The arrival of a governess in a merchant’s house by Vasily Perov (1866)

English is my third language. Not only that, but I also have an accent. On my best days or after a beer, there’s just a hint of it — like mint in chocolate ice cream. So, pleasant. But on Mondays, I sound like I’m about to dance hopak and steal your jewelry.

I’m Slav. I might sound churlish because I’m annoyed. Besides, I’m not the nicest person in general. Maybe it has something to do with the fact that I’m Slav. But at no point do I want this to be a “we live in a society” story. I’m just going to put it plainly for you (as one from Eastern Europe might) — the situation we, non-natives, find ourselves in right now in the industry.

Here’s the thing: while content design is all about making things accessible for everyone, this mindset doesn’t seem to apply to hiring processes.

If content design were a person, it would’ve been canceled. If it were a nightclub, it would’ve been burned down. But because it’s a part of design, the biases are only crystallized further.

“Your English is…

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Written by Rita Kind-Envy

I'm a UX writer who mostly writes about writing. Sometimes I write about other things, though.

Responses (8)

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Thank you for sharing the experience! I cannot imagine how an Asian will be treated in this situation.

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I love your article! As a Romanian-born Hungarian living and working in Australia, I feel every word of it.
Hungarian is my native language, Romanian is my "second", French is my third and English is my fourth but my French is non-existent and my…

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As a native English speaker who has lived in 8 different countries and always made the effort to learn the local language, I feel you.
It was never enough for the workplace unless I had a special qualification. Then one time I got a qualification…

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