3 Cognitive Biases That Affect Purchase Behaviour

How to use them and how to avoid them.

Tatiana Gutierrez
UX Collective
Published in
6 min readJun 28, 2020

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Hand inserting coin into phone-shaped piggybank
Photo by Morning Brew on Unsplash

Up until around 20 years ago, we used to have a handful of media platforms to get informed, the main ones: TV, radio, newspapers and magazines. They were the gateways to information and anything happening around the world.

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Digital Conversion Specialist. I’m passionate about human psychology, mindfulness, ethical products, data analysis and technology.