TikTok’s unprecedented ability to engineer the “Consent of the Masses”

And how they might design a better way

Steven Paul Winkelstein
UX Collective
Published in
7 min readFeb 26, 2023

--

An ominous screenshot of tiktok against a chinese flag
Photo by Solen Feyissa on Unsplash

TikTok, the Chinese video-sharing social networking app, has taken the world by storm, with over 1 billion active users worldwide. Its popularity amongst young people is undeniable, with its short-form, Vine-reminiscent videos, and on-command pop music. However, TikTok’s…

--

--

Steven is a designer who focuses on digital products and creative projects with a social purpose.