Member-only story

Time to kill the annoying popups

If I want your newsletter, I’ll find it on the page myself!

Michal Malewicz
UX Collective

I remember when The Internet was this cool new place. I have“surfed” it’s pixellated waves going from page to page eating up information.

Looking at photos, videos, reading, learning.

When you liked something you bookmarked it. Emailed the link to a friend and so on.

Those were the days…

Let’s UX the S*** out of it.

Then the offensive of bad UX has started.

Of course that BAD UX™ was intially “good UX ©”. They researched some new patterns and found out that:

If you hide the entire page a few seconds in under a “sign up to our newsletter popup” a lot of people will do it. We have the numbers to show it!

Like all novelty that has quickly worn off.

The European Union™ has also added their five euro-cents to the mix with OBLIGATORY cookie information (and a consent button) on nearly every internet page. 😖

Side note: my personal…

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Responses (11)

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It’s like being back in the pop-up hell of the late 90s. Please make it stop.

11

Those popups end up leaving me irritated at the website and the owner of that website — Even if I was intending to sign up for the newsletter, I will deliberately decide not to sign up just because of how much that pop up annoyed me.
I loathe those popups, I really really really loathe them.

8

If most people are now instinctively closing these popups, then maybe it’s time to actually stop using them this way? Is that the only way you can convince people to sign up for your ne...

Amen!

8