Member-only story
Time to kill the annoying popups
If I want your newsletter, I’ll find it on the page myself!
I remember when The Internet was this cool new place. I have“surfed” it’s pixellated waves going from page to page eating up information.
Looking at photos, videos, reading, learning.
When you liked something you bookmarked it. Emailed the link to a friend and so on.
Those were the days…
Let’s UX the S*** out of it.
Then the offensive of bad UX has started.
Of course that BAD UX™ was intially “good UX ©”. They researched some new patterns and found out that:
If you hide the entire page a few seconds in under a “sign up to our newsletter popup” a lot of people will do it. We have the numbers to show it!
Like all novelty that has quickly worn off.
The European Union™ has also added their five euro-cents to the mix with OBLIGATORY cookie information (and a consent button) on nearly every internet page. 😖
Side note: my personal website michalmalewicz.com doesn’t have that annoying ugly popup. I decided to NOT have any cookies (even statistics) because I want my website’s experience to be about information, not annoyances.
That GDPR / Cookie policy is eating up vertical website space and breaking immersion. Maybe that’s the reason why most websites look the same nowadays. 🧐
Imagine going to a movie theater and seeing a disclaimer box on the screen for the first 20 minutes. That’d break the immersion too. 😢
