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Time to magic moment: Claude, ChatGPT & Perplexity

Rosie Hoggmascall
UX Collective
Published in
10 min readJan 24, 2025

Perplexity, Claude, and ChatGPT logo

Some of the fastest growing companies right now are generative AI tools (genAI). Their growth is eye-watering:

What’s impressive is that this is a relatively new category of products. These tools have only been used by the general public in the last couple of years.

With new categories, there’s often the wish to ‘educate the customer’ on how to use the product.

But creating new behaviours in customers is hard.

Super hard.

Hence why these products have to do so incredibly well in onboarding users to drive new actions (like prompting and knowing what tasks to get help with).

Why genAI tools need to work harder than most

This is such an interesting case study because these products are so complex in how they’re made. They’re highly technical behind the scenes.

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Written by Rosie Hoggmascall

I write a weekly newsletter on UX, monetisation, product-led growth | Sign up @ growthdives.com

Responses (5)

What are your thoughts?

As usual Rosie, a salient and fair analysis!
Curious to see if you'll be doing (or perhaps have already done) a review for other models (particularly the Chinese model that's been making a lot of noise recently).

Great breakdown! 👌