Tips on color for interface design

Pascal Potvin
UX Collective
Published in
9 min readAug 20, 2019

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We see and live in a world filled with color. In fact, has many different meanings and can sometimes actually be as powerful as language. A successful digital product relies heavily on the colors chosen for its UI. It’s one of the first things we notice. When done right, something just feels and flows naturally — we are automatically drawn in. It’s often a combination of structure, hierarchy, and colors all coming together.

Having an understanding of color psychology is a key aspect for creating color palettes that work well. Every designer should have a basic…

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I help founders and leaders translate vision into user experiences that drive growth and unlocks revenue. | Design Principal | MBA | Avid observer