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To communicate user insights more effectively, use the framework of pain relief

Show, don’t tell, how your design relieves user pains to influence decision-makers

Kai Wong
UX Collective

A woman who’s slightly miserable, holding up an ice-pack to her cheek in an effort to relief pain
Photo by engin akyurt on Unsplash

Designers often suffer from the last-mile problem when communicating user insights.

A last-mile problem is the struggle to solve the last and most expensive part of a delivery process. For instance, a package might cost $2 to go from a warehouse in India to your local post office, but $20 to go from the post office to your doorstep.

Designers struggle with similar problems. They do great work understanding users, problems and design solutions. However, they often fail at this process's last and most crucial part: communicating these insights to stakeholders.

An easy remedy for this is to frame your problem as pain relief.

Understanding pain points, “So what?” and why it matters

To understand why pain relief works, we must understand ‘pain points.’

This is business jargon for issues customers experience when using your product or service. Whether a slight hiccup or a major deal breaker, these problems risk losing customers if left unresolved.

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Responses (3)

What are your thoughts?

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I am redoing the design for Ice Cream React and Wellspring Publication right now. I might hire a full-time designer for some other projects once I get some funding going and such. Thanks for the awesome share.

What a great art piece! Thank you so much for sharing it with us. ☺️