UX Collective

We believe designers are thinkers as much as they are makers. https://linktr.ee/uxc

Follow publication

Member-only story

To design great products, you need to experience them firsthand early on

Kai Wong
UX Collective
Published in
5 min readSep 17, 2024

A man walking on a path being constructed, looking down at the curve on the left side while the right side has a well-worn dirt path with people already walking on it.
Art by midjourney

“What do I think a Minion is? It’s that ugly yellow thing with the glasses, right? " a user said to me during testing, what I feared might happen.

Our expert product team, with 50+ years combined experience in the field, had coined this term as technical jargon for our product. They were confident users would understand the concept. I wasn’t.

However, it was then that I made a crucial mistake you must avoid: I kept quiet since I was new to the field and wondered if it was just me. As Designers, one of the most important things is always to ask questions, even if it seems stupid.

You need firsthand experience as a designer to understand particular features and where novices might struggle because your team is likely full of experts.

People don’t recognize their expertise unless it benefits them

Despite my team individually having 10+ years in the field, they didn’t consider themselves experts. Most people don’t. Unless they’re applying for new jobs, or it benefits them, they don’t consider themselves experts.

As a result, they still felt they had a firm grasp of what it was like to be a new user and how much people knew about the subject.

Two stick figures vastly overestimating how much people know about geochemistry, with the text below stating that experts overcompensate how much knowledge the average user must have.
Experts may be surprised with what the average person knows (XKCD)

Unfortuantely, as the comic suggests, that isn’t true. This is why firsthand knowledge of a project is necessary.

While you are not your user, approaching a project with brand-new eyes can help you spot usability issues and ask questions to help you create better designs.

Conversely, if you rely on secondhand knowledge, screenshots, and information others share, your team’s blindspots are now your own.

Even if you ask many questions about the Client’s needs and wants, what they forget to mention (or even think about) are things you might not uncover until deep into user testing.

Create an account to read the full story.

The author made this story available to Medium members only.
If you’re new to Medium, create a new account to read this story on us.

Or, continue in mobile web

Already have an account? Sign in

Written by Kai Wong

7xTop writer in UX Design. UX, Data Viz, and Data. Author of Data-Informed UX Design: https://tinyurl.com/2p83hkav. Substack: https://dataanddesign.substack.com

Don't mean to nitpick, as I think I grasp what you're communicating here. But you're conflating a number of distinct UX, user research, design, and usability processes, methods, and steps into a single article. You'd want to add in the importance of…

--

I found your championing of hands-on product experience in the design process quite compelling. Your argument that direct engagement with a product, especially in its early stages, fosters a deeper understanding of user needs and potential issues…

--

Unfortuantely, as the comic suggests, that isn’t true. This is why firsthand knowledge of a project is necessary.

It's very very necessary.

Please check out my page, I post interesting articles and your feedback will be appreciated 🙏🏽

--