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Top Three UX Mobile Design Trends

Joanna Ngai
3 min readAug 15, 2016

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The way we used our phones have changed in the last few years. Mobile design trends have as well.

As our screen real estate balloons with each new release of a larger device, designers must consider the real world implications and adjust their designs accordingly. We must strive for creativity that also considers usability.

Credit: Scott Hurff

Here are the top three mobile design trends in the recent app market.

Written Like a Human

Brand voices showcasing playful personality

Poncho

Brand voice gets an upgrade — look for apps to speak with personality and warmth in your interactions whether on the loading screen or as a notification.

Brand voice is a crucial part of a product’s identity. It keeps your product from simply being another commodity in the eyes of your customers.

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Joanna Ngai
Joanna Ngai

Written by Joanna Ngai

UX Designer at Google, illustrator, green tea drinker dribbble.com/joannan | UX for Beginners https://amzn.to/3ekRM00

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