Trying to recruit specialized users? Focus on finding one person first

Finding a way in to a specialized community is important

Photo by Sora Shimazaki: https://www.pexels.com/photo/crop-colleagues-shaking-hands-in-office-5673488/

Recruiting people isn’t my favorite part of the user research process: coordinating e-mails, setting up conference lines, and wrangling people can feel like a chore. But it can be a necessary part of the research process, especially if you don’t have a…