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UI vs UX — is NOT a thing

José Torre
UX Collective
Published in
4 min readJan 3, 2019

The ketchup bottle analogy

UI is part of UX

Interaction vs Visual is also not a thing

Long story short… stop the "fights".

Written by José Torre

Designer. Working at Shopify by day, being Halfool by night.

Responses (19)

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The old ketchup bottle analogy is moronic. You can still buy glass ketchup bottles and they normally cost more!! why? because in some situations they’re a better experience, the weight of the glass in your hand, how it looks on the table, nostalgia……

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Hi Jose. Good article. Probably worth noting that the ketchup bottle analogy isn’t meant to divide people within the UX community. It’s largely used as a way to explain to non-designers the idea that UX is not limited to aesthetics. Although I’m…

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Hi José,
I feel every single of your words, thank you for sharing!

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