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Uncovering deceptive patterns in video games

Common gaming elements, like guilds and battle passes, can manipulate players into spending more time and money in-game than intended.

Camryn Manker
UX Collective
9 min readSep 6, 2023

Tilted close up of a retro video game scoreboard that is showing just the numbers.
Photo by Sigmund on Unsplash

The gaming industry has something to offer for almost everyone — you can build your own worlds, defeat monsters, solve challenging puzzles, battle your friends, or even… just ride a lawn mower for a few hours.

As the gaming industry continues to push the boundaries of creativity and technology, something else has emerged — deceptive video game patterns designed to ensnare and manipulate players into spending more time and money than intended.

Not all of the patterns that I’m going to go over are inherently bad by any means. Many of the things I go over below are common practice in the industry and don’t necessarily make a game manipulative or deceitful in any way.

This is simply a list of features that can lead to a negative user experience and bad habits in a player base.

Scheduled play

There are a few different methods that developers can employ to get you to hop on and play their game, even when you don’t really want to. Let’s go over a few: timed events and time-specific challenges.

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Written by Camryn Manker

I'm a UX designer who is always looking to learn more and eat too much chocolate.

Responses (6)

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Interesting read!

When players are ready to make an in-game purchase, developers use a number of marketing tricks that push players to spend more.

The "loot box' phenomenon is a result of this marketing scheme. IMHO that accounts for the disenchantment that many have for gaming nowadays.

timed events and time-specific challenges.

This is one is my favourites 😅 I usually play up to 2 hours max and then I have a notification for an event that is happening in a few minutes. *sigh*