Understanding typography: Giambattista Bodoni and the invention of modern type

Invoking royalty and fashion across four centuries.

Jon Robinson
UX Collective
Published in
6 min readJan 26, 2023

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A painted portrait of Bodoni by Giuseppe Lucatelli
Giuseppe Lucatelli, Portrait of Bodoni, 1805–6, Parma, Museo Glauco Lombardi

Over the course of roughly 300 years, Roman typefaces transitioned from what we classify as “old style”—as epitomized by the work of Claude Garamond and William Caslon—to the transitional (John Baskerville, etc.) and, finally, the Didone or…

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Head of Design and Research at Pager. Author of You Are Not an Artist: A Candid Guide to the Business of Being a Designer.