Understanding typography: John Baskerville and the King’s Roman

Tracing the development of transitional serif letterforms and the impact of the Baskerville typefaces.

Jon Robinson
UX Collective
Published in
6 min readAug 10, 2020

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An image from Megg’s History of Graphic Design showing the title pages from 2 of Baskerville’s earliest works
From Megg’s History of Graphic Design. Copyright Flickr.

By the early 1500s Paris had supplanted Venice as the epicenter of typographic arts, and the more precisely cut letterforms of Francesco Griffo were gaining in popularity on traditional…

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Head of Design and Research at Pager. Author of You Are Not an Artist: A Candid Guide to the Business of Being a Designer.