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Payment System in Super App
Studying and unifying the payment systems in Grab — South East Asia’s top super-app
A crash course on Super Apps
Rise of Super Apps
If you have ever been to one of the bustling Asian countries, you would have noticed the growing trend of super-apps. Super App is an app that puts a bunch of services together into one bundle. Some of the countries have their homegrown super-app that caters to the needs of individuals and businesses.
Examples of super-apps can be —
- Alipay (Hangzhou, China)
- WeChat (China)
- KakaoTalk (South Korea)
- Paytm (India)
- Go-Jek (Indonesia)
- Grab (Across South East Asian countries)
Common trends among most of them are —
- A lot of different colored icons
- No sense of unity
- A user gets signed into the app, and payment information is stored.
- All apps use this framework, “many services within one app× no need to re-input.”
- Mobile-first app design strategy
- Apps use various mobile hardware sensors to drive usage through payments, commerce, and retail. They use Global Positioning System (GPS), Near-field communication (NFC), the compass, the camera, QR codes.
Super App in Singapore & SEA
One app that breaks the design pattern monotony in the SEA super-app market is Grab. Grab is a fierce competitor of Go-Jek and has been battling it to acquire a more significant market share since 2012. Approximately two years after Go-Jek launched in Indonesia.
Grab offers many exciting features through its app, and it seems to be growing at breakneck speed to establish…
