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Plain Language for UX Writing

Why should a well-rounded UX designer keep writing in their toolbox? How can designers write for their designs effectively? Where does Plain Language fit in?
Why writing?
Writing is the future.
Writing is equally important to graphics.
Writing has been called the unicorn skill of the tech industry.
Writing improves accessibility in design.
Writing is critical to an effective, successful, and holistic user experience.
The way that writing exists in user interfaces today looks very different than a couple decades ago. Advances in web and app development have provided for increasingly refined, robust user experiences. The text-heavy, HTML documents of old are now replaced by content and interfaces that are more graphical than ever before.
If anything, writing in these designs is even more critical because there is less of it. With only a handful of words on a screen, every single one counts.
What is UX Writing?
