User flow evaluations: why heuristic evaluations are old news

I’m saying RIP to heuristic evaluations.

Allison Milchling
UX Collective
Published in
9 min readMar 25, 2023

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UX has progressed to the point where usability heuristics are widely ingrained into our collective practice. Nowadays, we factor these principles into our solutions with much less conscious effort. The traditional heuristic evaluation often no longer leads to the same level of dramatic, business-changing insights.

As UX practitioners, we have leveled-up. But we still strive to capture a new breed of dramatic, business-changing…

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