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User Testing Without Users
4 ways to jump right into collecting All The Insights.
User testing and usability studies are as important on day one as they are when you have millions of users. When your internal resources are virtually non-existent, you still have a few great ways to understand your target audience and start testing how they’ll relate to your young idea.
1. Moderated User Testing
For those of you who have the capacity to conduct face-to-face user tests, lucky you — congrats! I currently work from my home office, so I conduct moderated user tests remotely. I rely on two tools for remote user tests to run smoothly. I use YouCanBook.Me for seamless scheduling and GoToMeeting for the actual testing. Being able to record each test session is critical and so is the ability to share screens and controls.
For all testing, consider the following tips:
- Remember to screen testers. Fight the urge to test anyone who is willing and able. You want to ensure that the insights you collect are relevant to your target user base. Decide on a few questions to ask that, if answered correctly, ensure this…
