UX Case Study: reimagine the ecommerce experience for IKEA

A Desktop Experience

This is my first UX project in General Assembly. The goal was to reimagine the ecommerce experience for IKEA website, while maintaining its value: Happiness is not reaching your goal. Happiness is being on the way. We followed the double-diamond design model and solved the identified problems by a lo-fi prototype and a killer idea of IKEA hotels & restaurants.

CHALLENGE

We reimagined the ecommerce experience for IKEA website, enabling customers to search, browse, purchase products and get inspirations.

BACKGROUND

2 weeks (Dec 2017)
5 UX Designers

THE PROCESS

THE PROBLEM

• People cannot touch or feel the products online.
• People feel hard to reach out to get help when shopping online.
• The current information Architecture is confusing, overwhelming and frustrating.

THE OUTCOMES

- An interactive prototype of a minimum viable product
- Future solutions

A bit more details…

Discover — How do users shop online and in store?

To fully investigate the problem space of online shopping, we conducted observations in stores and online for IKEA and other competitors. And then we conducted interviews based on topic maps, which includes in-store experience, online experience, and furniture shopping. Next we coded users’ responses by looking for commonalities in the challenges users faced and their contexts.

What people love in store

- First-hand experience with product (touch and see)
- Staff accessible when needed
- The environment made room for people to explore and be inspired

What people love online