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How to get UX data from non-UX research
Sometimes there isn’t time for research… but that doesn’t mean there isn’t data.
Even in organizations with dedicated UX researchers, there is often not a lot of time for research up front ahead of product development. This can result in designers scrambling to create something great, without a lot of input on what is really most important to their users. In most cases, even a little research could greatly improve initial product designs. But even when there is no time or budget for dedicated UX research, there is often still UX data — you just have to get creative to find it.
What is UX data?
UX data is basically any information from which you can derive insights on the user experience of a product, or inform design direction of a future product. This can be anything from information on how usable a product is, to why users are using the product to begin with, or what type of product would be even better.
Why would you do that?
Tons of reason:
- Why not — it’s information there for the taking!
- Find out what is already known — maybe the data you want already exists, or could influence the direction your own research will take
