UX design and empathy: are we doing it right?
Published in
10 min readJan 31, 2019
We hear the term ‘user empathy’ floating around the design world a lot these days. But are we really clear on what exactly that means? How many of us are really confusing empathy with sympathy or even pity and are we doing it right?
As designers, user experience researchers and user interface designers, we sometimes get so lost in the doing; conducting our research, compiling it…