UX: do less, but with feeling

We were all taught (or have learnt) that there are two parts to experience: ‘What do users need to do?’ (Pragmatism) and ‘How do users want to feel?’ (Hedonism). This UX balancing act is no longer in in a state of equilibrium: smart fridges will soon re-order our food but we’re losing the motivation to leave the house.

Against an avalanche of pragmatic UX advice, this post defines a new path, a path that…