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UX has bad UX
Is it time to shed the extra weight and start over?
The most recent Conversions 2019 talk from LukeW really resonated with me. A lot of the examples that he showed were similar to my observations. UX has become a joke.
But let’s take a step back and look at the problem at hand.
UX is so hot right now 🔥
There are researchers, analysts, wireframers, persona builders, card sorters and, if there’s time even some actual designers in the field. All of them necessary for the products success.
Or so it seems.
As an industry it has grown in the last ten years at an amazing pace. The hourly rates skyrocketed. UX people became industry gods. Their advice cherished and worshipped. Their titles … longer and longer until they made no sense anymore.
We bathed in all that warmth and glory 🤗
Then it slowly moved into the joke category.
We started drinking our soy-lattes and going through countless pages of personas like our personal “Face Book”…
