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UX, how can I trust you?

Steps for designers to foster confidence in the age of mistrust.

Darren Yeo
UX Collective
Published in
8 min readFeb 26, 2025

Trust in design is fading due to deception and tech misuse, but designers can restore it by fostering relationships, confidence, and ethical UX. Trust isn’t a feature — it’s the result of honest, user-focused design. (image source: Cal Fire)
Trust in design is fading due to deception and tech misuse, but designers can restore it by fostering relationships, confidence, and ethical UX. Trust isn’t a feature — it’s the result of honest, user-focused design. (image source: Cal Fire)

Trust is in short supply these days. Yet in the most unlikely places, a designer can learn from another expert how to be a better designer and design for trust.

This serendipitous moment happened with a conversation of two experts over the topic of trustworthiness. As Rachel Botsman observed, the decline of institutional trust is probably now a 25-year trend, but it rapidly accelerated over the last two years, particularly in the military, judges, and law. And possibly design too.

The Two Forms of Mistrust in Design

Much of mistrust stems from uncertainty about which information to trust. So far, there are at least two types of mistrust:

Explicit Deception

They are in a world where scams and hacking have employed creative methods to deceive people. Whether it is through phishing emails, deepfake calls, or website lookalikes, if the intention is to take away something from the original owner, deception usually follows.

Victims falling under this category can be identified, and immediate actions can be catered to either recover the loss, mitigate further damage, or prevent future attacks from happening.

Subliminal Trust Crisis

A more insidious form of mistrust involves technology itself. One doesn’t need to look far with social media when it comes to data harvesting. As one author puts it, the users are the product, and the companies displaying themselves in the ad space are the customers. However, in order to feed the hungry beast of shareholders, sometimes a little addiction goes on the other extreme of creating clickbait and cues for social validation.

This raises the ethical question: Why would such companies implore deceptive tactics, and why would designers participate in such activities?

Designers as the Architects of Trust

This leads us to the core problem of designers being the common denominator and chief architect of…

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Written by Darren Yeo

Design Innovator | UX/AI | Humanity-Centered Designer | SystemOps | Rethinking Design, Redesigning Thinking | Living, Breathing Experience

Responses (5)

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implored

FYI to OP - Should this be "employed"?
The scams and hacks are certainly "imploring" people to do whatever it is they want them to do, but they "employing" creative methods to do s.

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Really good. Thanks for putting these thoughts together. 🙏🏻

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It’s a reminder that trust isn’t just about avoiding dark patterns—it’s about fostering genuine relationships and aligning actions with values. All designers can rethink how we build not just interfaces but deliver projects that have meaningful, trustworthy experiences. Great read!

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