UX microcopy: finding a balance between empathy and humor

Photo by Tim Mossholder on Unsplash

If I learned anything from Pixar in the last decade, it’s that life is complicated and often requires a balance of joy and sadness to make it through the tougher times (Inside Out, you get me).

Whether you’re in the writing/design field, or someone who deals with customers on an ongoing basis, the key to creating memorable experiences starts with putting yourself in…