UXer’s guide to the acronym galaxy
AOV, LOE, KPI, NPS and other metrics every UXer needs to know.
In case this is useful for any other UXer out there, I wanted to share this list I compiled for myself- it’s been a handy reminder as someone who works in UX in a very large organization. An extra perk I’ve found is that learning these acronyms not only helps when communicating to stakeholders within organizations, but they help to better understand a broader landscape of business, product management and UX on a larger scale.
I’ve kept these in my back pocket, so that I can be more informed when requests come my way for LOE and SOW of new projects, I can speak in the next QBR and promote the ROI of investing in UXR, and I can make sure my NPS and CES metrics are shared appropriately YTD, and that I can inform the next MVP ready to launch by Q4 … 😅
General corporate acronyms:
- WoW / MoM / YoY — timeline showing trends like Week over Week/ Month over Month and Year over Year
- YTD– Year to Date
- EOD / EOM / EOY– End of Day/Month/Year
- Q1 / Q2 / Q3 / Q4– 1st Quarter (etc.) breaking down the year into 4 chunks of 3 months
Metrics and digital acronyms:
- AOV — Average Order Value
- NPS / CES / CSAT — customer experience metrics like Net Promoter Score, Customer Effort Score, and Customer Satisfaction
- CPC / CTR / PPC / ATC — clicking metrics like Cost Per Click/ Click Through Rate/ Pay Per Click/ and Add to Cart
- CRO– Conversion Rate Optimization
- SEO / SEM– Search Engine Optimization / Search Engine Marketing
Process and project acronyms:
- LOE — Level of Effort
- SOP — Standard Operating Procedure
- RCCM– Root Cause Counter Measure
- RACI– Responsible Accountable Consulted Informed (responsibility matrix)
- SOW– Scope of Work
- MVP– Minimum Viable Product
Business related acronyms:
- KPI — Key Performance Indicator
- ROI– Return on Investment
- TTI — Target To Improve
- ARP — All Resource Planning
- QBR/MBR — Quarterly/Monthly Business review
UX, IT and Agile acronyms:
- PM– *Careful* this can either be a product manager or a project manager, depending on the organization structure
- UXD– User Experience Designer
- UXR– User Experience Researcher
- UXSO– UX Solution Owner
- PO– Product Owner
- SO– Solution Owner (or Partner)
- CX– Customer Experience
- IA– Information Architecture
- AI– Artificial Intelligence
- ML– Machine Learning (part of AI)
- SAFe– Scalable Agile Framework (there are different versions of agile methodologies, this is one of them)
- Six Sigma– set of techniques and tools for process improvement
- RFP– Request for Proposal
Are there any terms I missed? Feel free to let me know in the comments! TTFN :)
