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Watch out: Gemini is coming for your Google Workspace

The race for AI-powered work tools heats up

Rosie Hoggmascall
UX Collective
Published in
9 min readFeb 20, 2025

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Big hand image with google workspace logos below

It was a normal Tuesday.

I headed to my inbox to send an email to a client.

I’m just about to click ‘new draft’ when I get interrupted by a pop up:

Gemini is here to help you save time

Ironic, giving I have to spend time dismissing the pop up to continue with my work.

I’m in a hurry, so I glance over the pop up and continue.

Not long after, I’m replying to a support email.

I see a little magic pen icon and default copy ‘Help me write’.

A few moments later, I’m interrupted.

Interrupted with what looks like an onboarding tooltip:

Help me write

Get help writing a message fro scratch, or refine what you already have

Weird, as I don’t remember opting into an onboarding flow…

Spoiler: I didn’t.

None of us did.

Putting it to the back of my mind, I click ‘got it’ and continue my task at hand.

A day later, I’m in a google doc.

Guess what?

It’s here too.

I just want to get on with my day.

But Gemini’s has other ideas: it has quietly installed itself into all our workspaces.

Now, Gemini is everywhere.

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Written by Rosie Hoggmascall

I write a weekly newsletter on UX, monetisation, product-led growth | Sign up @ growthdives.com

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