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What is a growth designer, and why might your business need one

The benefit of aligning design with strategic business objectives

Chris Ashby
UX Collective
5 min readSep 3, 2021

There’s been some buzz in the product design world over the last year or so about a new, emerging type of designer in the industry.

Whether or not it’s just another job title amongst the throng of so many is something that you can judge for yourself. But it’s certainly something that bears consideration if you run a small business or startup. Especially if you’re looking to either hire a designer, or to hire an agency, with the aim of not just creating great looking designs, but also using design to grow your business.

The role I’m talking about is growth designer.

First of all, what is a growth designer?

A growth designer, or growth design more simply put, is a combination of disciplines you might not usually find in a UX, UI, or product designer.

Granted there is a lot of crossover between disciplines, but I’ve found that growth designers possess two to three additional skillsets when compared to your more traditional or specialised UX, UI, or product designer.

Those are:

  • Knowledge and application of conversion rate…

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Published in UX Collective

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Written by Chris Ashby

Founder of Telescope.design writing about how startups can use design to grow. Get weekly startup design insight and more @ thestartupdesignsystem.com

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