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What is an intuitive design?
According to google search. It is a design which is easy to use and the user knows what to do when they sees it. Really? Intuitive design is just that.
A designer comes across the term intuitive several times during the phases of designing a product . One starts hearing it from the time he gets the brief ‘the design should be very intuitive till he receives the feedbacks ‘I don’t find it much intuitive’.
But, what is it actually? Is it designing some UI element similar to what the competitor is doing to reduce the cognitive efforts of the users or it is something related to making UI element in its most simplified form thus, the user can relate and resembles with it?
Intuitive design can be defined as a design that is created with instincts and past knowledge. Such designs do not have any conscious reasoning.
For example Button. They are the simple and most important part of interactive design and use in web and mobile apps for an action. Buttons are everywhere and they are itself is quite a simple design. One just needs to create a border and shadow to create a button. Going into flashback, when we don’t have access to the web and mobile applications, the purpose of the button was still the same that is to do an action. The buttons were used to switch on and off the fan or the light or even the radio.
“Intuitive design is all about resemblance and memory from the past experience”
Why the designer can think more intuitively?
Well, it’s not about designers.
Humans are rational in nature and the designer belongs to the same breed. Have you observed that if you ask for feedback from anyone, they calculate, try to sound as logical as they can before answering? Its true humans are like that.
In a conversation with a banker, I asked him, that I want to invest in mutual funds what you suggest, will be the options to opt for. He…
