What UX designers can learn from Behavioral Economics

Concepts to help you understand how and why people make illogical decisions

In the real world, people are often not the logical, rational beings we imagine but are easily swayed by emotion and subject to a wide variety of biases and fallacies. We become different people when led by emotions or varying environments, making choices that are sometimes not in our own self-interest.

How can designers best learn from these patterns of thought in order to propel…