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What we can learn about color from creative direction in fashion
Examples of brands that have mastered the art of storytelling in color palettes
The application of fashion as a form of aesthetic expression is a notion familiar to many. Every day, we curate ourselves with inspiration from rising trends, a perception of our personal preferences, and regards to practicality in the context of our environments.
This relationship we form between body and material in response to time and place juxtaposes many different factors — undoubtedly, color as one of the most prominent elements. In the world of fashion, brands have strategically mastered color in not only showcasing how it can be used to reflect our inner selves, but also the image we hope to portray to others.
Vogue India
In a cover issue starring Radhika Nair and Saffron Vadher, Vogue India brilliantly evoked themes of royalty from an incredible color palette displayed in both attire and setting.
Channeling major Wes Anderson vibes, the accompanying photos showcase how the magazine was able to build a luxurious tone from its usage of pastels, bold pigments, and golden hues. While the dresses and accessories sported enough of an extravagant tone on their own, the ornamentation of the surroundings amplified the underlying lavish themes further.
Cold Laundry
A London based contemporary brand, Cold Laundry was born out of a desire to provide streetwear and minimalist fans contemporary quality clothing without sacrificing ethics. The brand is built on consciousness and kindness towards the planet, giving consumers a guilt-free conscious in a world dominated by fast fashion clothing brands.
“We wanted to break the negative stigma attached to fast fashion by consciously making decisions to say no to unfair trade practices making our manufacturing process as clean and earth-friendly as possible.”
